Founder and CEO, Kathy Heshelow, is truly focused on customer satisfaction and
makes herself accessible to customers and as well as curious consumers who have
learned of her line. I contacted Ms. Heshelow with a request to feature Cell Renewal Fibroblast Serum,
and when that was out of stock due to its popularity, she gave me the
generous opportunity to try and feature Sublime Beauty’s Ageless Rapid Skin Tightener with Sesaflash and also Collagen Antioxidant Luxury Mask. That was
not all! Ms. Heshelow was exceptionally compassionate about my diagnosis of lupus
and—without any prior request from me—she generously also sent me oils for wellness,
introduced me to the technique of face brushing, and sent
me one of her wonderful face brushes to use. All this was new, but intriguing to me.
outlines the hows and whys of the practice. In another take, this
Cleveland Clinic article outlines the main benefits of
face brushing as: exfoliation dry skin, detoxification, better
circulation, and invigorating stimulation to the nervous system. As
someone whose skin tends toward irritation, I was not sure if face brushing
would be for me; I thought it might be too intense. To my surprise, I actually
find it pleasant and energizing. As an added bonus, my skin is starting
to look less tired and dull! It’s actually quite refreshing.
Beauty is inspired by French sensibilities. How did your perspective on
beauty and aging change due to your immersion in French culture?
influence sets Sublime Beauty apart from other of US skin care lines?Kathy Heshelow (KH): Living in Paris for 16 years, I was immersed in the
philosophy of French women (and professionals like estheticians) about skin
care, beauty and aging. They put far more emphasis on skin health +
underlying issues of skin and overall health than on makeup. They also age more
gracefully and welcome age and wisdom and style (their culture is less
“youth obsessed”). Hair is not overdone, nothing is harsh, and
they have great basics (haircuts, clothing, shoes and accessories) that all
play off of great skin and personal style. It’s a holistic
to my line as it’s a holistic approach to beauty and helps wellness. Most
French women love a good spa and spa treatment, love a nourishing mask or
facial, and know what they are putting on their skin. They eat and drink
well but balanced, and it is hard to find an overweight Frenchwoman. They see
food as a friend to be savored not an enemy (unlike in the US).
use and love – and many were made or developed in France or Europe. These
include Matrixyl (collagen-boosting peptide), Argireline (natural botox),
Sesaflash (natural tightener) and Renovage.LWL: How do you stay
informed about new ingredients, and what do you look for in the ingredients you
choose to incorporate into Sublime Beauty products?
KH: I look for – and test on myself – ingredients
that stick to the philosophy of good skin health and aging well. I obviously
keep my eye on Europe and especially France!
skin care advice anyone ever gave you, or if you are self-taught, what has been
your most important discovery about skin care?
KH: Good hydration, light uplifting
movements (including weekly face brushing which helps move the lymphatics and
brings good tone – don’t overlook light exfoliation especially with aging to
help skin), and not too much makeup! Remember that changes occur in the skin
with age, and work with it not against it. One of the biggest tips is
not a direct skincare tip at all – attitude, mindset and treating your overall
body well will bring out your beauty or let it shine through!
production (loss of collagen as we age is a major factor in thinning, wrinkles
and drooping); several of our products have Matrixyl like the Collagen Serum or
Ageless Line Smoother, for instance.
peptides (including Argireline, the natural botox) as a great base.
while! We have an excellent collagen luxury mask and a popular sulfur mask for
oily skin that was featured in Prevention magazine.
And far too many people do NOT drink enough water (and take in too much sugar.)
Water is so good for skin and body wellness.
White Clay to gently exfoliate, safflower oil and aloe to hydrate, and
antioxidants C and E to refine and firm.
This is a truly enjoyable mask
to wear, even for dry, sensitive aging skin. My skin tends toward extreme
dryness, and this is the only clay mask I have ever enjoyed using. The mask gently exfoliates sensitive skin. without causing irritation. Rather
than being harsh on my skin, it is nourishing and soothing, and it leaves skin incredibly soft and smooth, as well as brighter. For anyone who finds typical clay masks drying or irritating, Collagen Antioxidant Mask is gentle and hydrating and leaves skin feeling silky without the irritation caused by a lot of masks. This luxury mask a wonderful way to pamper yourself and your skin in the comfort of your home.
special ingredient Sesaflash.
If this is the first time you’ve encountered Sesaflash, you’re in for a major treat as well as a wonderful beauty secret; this patented ingredient is made from
sesame seeds and has been shown to provide dramatic tightening, smoothing, and
firming to skin within 30 minutes of application. The lifting and firming is not just theoretical, because I experienced it myself, and it is quite dramatic. After applying Ageless Rapid
Tightner and Skin Smoother, my face was lifted and less droopy and tired within about 10 minutes, with increasing lifting over the next 20 minutes, and then a whole day of a smoother, tighter face–all without any discomfort, irritation, or drying of my skin. When I feel tired, Ageless Rapid Skin Tightener helps me put my best face forward. This serum offers more than just this wonderful optical illusion, though, because Ms. Heshelow has thought of everything: in addition to immediate gratification, Ageless Rapid Skin Tightener also includes a long-term strategy with Renovage and Matrixyl to boost collagen and decrease signs of aging
with ongoing use. By using it, you get an immediate lift and also can rest in the comfort of that you are supporting long-term results.